Jollibee’s Christmas Campaign On Viber Sparks Criticism Over Intrusion Into Private Chats

The Philippine Post -
Some users described the brand’s presence on a messaging app as excessive compared to typical advertising platforms.

When Brands Cross The Line At Christmas

Ron Jabal -
The muted discomfort around Jollibee’s Christmas presence on Viber underscores a simple truth in digital marketing even trusted brands must earn their place in private spaces.

PBBM Urges Filipinos To Be ‘Source Of Light, Goodness’ This Christmas

The Philippine Post -
Hinimok ni Pangulong Ferdinand R. Marcos Jr. ang mga Pilipino na maging bukal ng liwanag at kabutihan ngayong panahon ng Pasko.

DA Vows More Support, Better Livelihood For Farmers, Fishers In 2026

The Philippine Post -
Nangako ang DA ng mas pinalakas na suporta at mas maayos na kabuhayan para sa mga magsasaka at mangingisda sa 2026.
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AUTHOR NAME

Mary Claudine Macaculop / Julianne Borje

23 POSTS
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Society

From White Picket Fences To White Ring Lights

Mary Claudine Macaculop / Julianne Borje -
A smartphone and Wi-Fi might be all it takes to chase today’s version of the American Dream.
Society

Faux Firenze And The Fantasy Of Italian Elegance

Mary Claudine Macaculop / Julianne Borje -
Italian fashion is iconic. That’s why so many pretend to be part of it.
Society

Five Reasons An Art Gallery Date Is A Brilliant Idea

Mary Claudine Macaculop / Julianne Borje -
Looking for a first date idea that feels effortless yet engaging? An art gallery offers the perfect mix of culture, conversation, and quiet connection.
Society

Competence Isn’t Enough When You’re a Woman

Mary Claudine Macaculop / Julianne Borje -
Women aren’t just expected to lead — they’re expected to perform likeable leadership every step of the way.
Society

Social Skills For Success As Taught By Dale Carnegie

Mary Claudine Macaculop / Julianne Borje -
In a world where relationships shape both happiness and success, mastering social skills is essential. Dale Carnegie’s How to Win Friends and Influence People provides a foolproof blueprint.
Society

Above It All: Must-Visit Rooftop Bars In Makati For A Night To Remember

Mary Claudine Macaculop / Julianne Borje -
Take your nightlife experience to the next level with these rooftop bars in Makati.
Society

Nostalgia Chic: Iconic Trends That Have Taken Over Again

Mary Claudine Macaculop / Julianne Borje -
They say history repeats itself, and fashion is no exception. Some of the most iconic trends from past decades are making a stylish comeback, breathing new life into our wardrobes.
Society

Pilates, Community, And Self-Care: The Workout That Does It All

Mary Claudine Macaculop / Julianne Borje -
Pilates isn’t just a workout—it’s a lifestyle. It embodies balance, strength, and grace, making it the perfect fitness choice for those looking to cultivate both their body and mind.
Society

Redefining Beauty: How Female Athletes Are Challenging Traditional Standard

Mary Claudine Macaculop / Julianne Borje -
Muscles, scars, and sweat—traits once dismissed as unfeminine—are now symbols of beauty, thanks to female athletes who are rewriting the rules.
Entertainment

Eraserheads Captures The Weight Of Emotional Labor In “Fill Her”

Mary Claudine Macaculop / Julianne Borje -
It sounds tender, but "Fill Her" carries the weight of sacrifice.
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