The Busy Trap: Why Employees Look Productive Without Being Productive

Vonj Tingson -
Researchers found that staying late leads observers to automatically infer that an employee is committed — spontaneously, below conscious awareness. Managers who believe they evaluate on merit may be evaluating on optics without knowing it.

When Communication Becomes Legitimacy: Habermas And The Burden Of Being Heard

Ron Jabal -
In a world driven by algorithms and virality, Jürgen Habermas’ ideas challenge the notion that visibility equals credibility, emphasizing that belief must always be earned.

PBBM Orders Continued OFW Repatriation, Speedy Aid Amid Mideast Crisis

The Philippine Post -
Inatasan ni Pangulong Marcos ang patuloy na repatriation ng OFWs at agarang pagbibigay ng tulong sa gitna ng tensyon sa Middle East.

BIR-CAR Eyes Boost In Tax Collection Via ‘CHAT’, Remittances

The Philippine Post -
Umaasa ang BIR-CAR na mapapalakas ang tax collection sa pamamagitan ng remittances at paggamit ng ‘CHAT’ initiatives.
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Brand Review

When Yesterday Sings Again: Bagets And The Anthem Of Youth

Ron Jabal -
Through vibrant costumes, energetic choreography, and familiar songs, Bagets the Musical recreates the carefree atmosphere of the 1980s for a new generation of theatergoers.

When CEOs Take A Bite

Ron Jabal -
A viral burger bite by McDonald’s CEO Chris Kempczinski shows how, in the digital age, even the smallest executive gesture can become a test of authenticity and brand perception.

When Digital Stops Being A Channel And Starts Being A System

Ron Jabal -
The State of Digital report frames digital as infrastructure, forcing brands to confront fragmentation and uneven influence across the Philippine market.

When A Premium Venue Breaks Its Contract Of Trust

Ron Jabal -
Premium venues are defined not by perfection, but by how systems respond when things go wrong, especially when audience dignity and trust are on the line.

Reddit Is Where The Internet Thinks Out Loud

Ron Jabal -
The internet grew louder, but trust grew thinner. Many users now turn to Reddit not for polish, but for conversation that feels grounded in lived experience and honest disagreement.

When Coffee Became Retail’s Quietest And Strongest Story

Ron Jabal -
Coffee is no longer a side feature in retail. It has become a tool that shapes how long customers stay, how they feel, and how naturally buying happens.

When Brand Storytelling Earns Its Altitude: The Case of Cebu Pacific’s Where Dreams Fly Video Series

Ron Jabal -
Cebu Pacific’s Where Dreams Fly shows how aviation storytelling works best when it stays grounded, treating flying as quiet infrastructure that supports real lives rather than spectacle or noise.

PAL’s Safety Video: When Creativity Gets It Right

Ron Jabal -
PAL’s latest safety video shows that creative storytelling can capture attention without compromising clarity, trust, or responsibility.

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