Sunday, October 2, 2022

Pa-Mine No More? Facebook To Shut Down Live Shopping Features To Focus On Reels

THE PHILIPPINE POST

Pa-Mine No More? Facebook To Shut Down Live Shopping Features To Focus On Reels

Spotlight

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

META Platforms Inc., the company that owns Facebook, announced on its Business Help Center site that it will be closing its Live Shopping feature to focus on Reels – a short-form video product featured on Facebook and Instagram.

“Beginning on October 1, 2022, you will no longer be able to host any new or scheduled Live Shopping events on Facebook,” the company posted on its business help center site.

“As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video products,” it added.

The social media platform said that users are still able to use its live feature to broadcast live events. However, they are no longer able to create product playlists or tag products.

Meta added that consumers can explore Reels and Reels ads on Facebook and Instagram to still reach and engage people. They can also tag products on Instagram Reels to enable deeper discovery and consideration.

Moreover, Instagram sellers with a shop and a check out can also set-up Live Shopping on Instagram.

Facebook launched Live Shopping in August 2020 to make online shopping easier. It was popular during the pandemic since people couldn’t leave their houses and just do their shopping online.

Source: https://www.facebook.com/business/help/1462344604282523

Latest News

Spotlight

The Talk

More Stories

Kris Aquino Extends Help For Lolit Solis Despite Own Illness

Queen of the talk show Kris Aquino offered help to her co-artist Lolit Solis who also suffers from an illness.

Department Of Tourism Exec: Sports Tourism Made Siargao Top PH Destination

The Department of Tourism sees the potential of surfing as a boost to the tourism sector on Siargao island.

Lea Salonga Among TIME100 Impact Awardees

Filipino Broadway singer Lea Salonga was recognized as one of the recipients for Time Magazine’s TIME100 Impact Awards for 2022.

Taiwan Resumes Visa-Free Travel For Filipinos

If you are still looking for a destination for your next travel, you might want to consider Taiwan as they resume visa-free travel in their country.

DonBelle, KDLex, Maymay, Edward, And Many More Give A Glimpse Of Their Star Magic US Tour

Well-known artists such as Donny Pangilinan, Belle Mariano, Kim Chui, and Maymay Entrata shared their life experiences through the YouTube series titled 'Star Magic 30: Beyond the Stars Aftershow'.

Entertainment

Travel

Motoring