META Platforms Inc., the company that owns Facebook, announced on its Business Help Center site that it will be closing its Live Shopping feature to focus on Reels – a short-form video product featured on Facebook and Instagram.
“Beginning on October 1, 2022, you will no longer be able to host any new or scheduled Live Shopping events on Facebook,” the company posted on its business help center site.
“As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video products,” it added.
The social media platform said that users are still able to use its live feature to broadcast live events. However, they are no longer able to create product playlists or tag products.
Meta added that consumers can explore Reels and Reels ads on Facebook and Instagram to still reach and engage people. They can also tag products on Instagram Reels to enable deeper discovery and consideration.
Moreover, Instagram sellers with a shop and a check out can also set-up Live Shopping on Instagram.
Facebook launched Live Shopping in August 2020 to make online shopping easier. It was popular during the pandemic since people couldn’t leave their houses and just do their shopping online.