In the contemporary landscape heavily influenced by social media and online platforms, PAGEONE took a transformative step by introducing “WILDFYRE,” an initiative aimed at enhancing the effectiveness of content creation within the online media community. This innovative approach was implemented by PAGEONE, an award-winning and prominent public relations company in the Philippines, with the launch of WILDFYRE, a bloggers’ community, in November 2022. This community served as a bridge between Filipino bloggers and brands, fostering connections and engagement.
WILDFYRE constitutes a collection of online media platforms strategically conceived, managed, and owned by PAGEONE. Collaborations were established with bloggers hailing from Luzon, Visayas, and Mindanao, individuals enthusiastic about disseminating valuable information among the Filipino population. Recognizing its foundational expertise in media relations, PAGEONE devised this concept to fortify its partnerships within the blogger community, recognizing their growing demand, particularly in the context of the pandemic.
The advent of the WILDFYRE community not only facilitated seamless connections between PAGEONE’s brand clients and bloggers but also amplified the agency’s ability to interact with a diverse range of stakeholders, influencers, and media outlets. President Vonj Tingson of PAGEONE emphasized the pivotal role played by online media, publishers, and bloggers in effectively engaging the target audience, despite not directly representing them. These content creators serve as intermediaries, bridging the gap between PR agencies and the intended recipients.
Since its inception, the WILDFYRE online community has successfully united over 80 bloggers, providing them with a dedicated media platform to connect with their desired audience. This initiative has not only facilitated easier access to brands and potential clients but has also underscored the indispensable role of collaboration between PR agencies and the dynamic world of online content creation.
