Once known to millions as a 26K Girl on Deal or No Deal and a finalist on StarStruck, Diana Qeblawi is stepping back into the spotlight—this time not just as a showbiz personality, but as a global beauty entrepreneur with a powerful mission.
Diana’s evolution from model and TV mainstay to founder of Qeblawi Cosmetics—the world’s first Arab-Filipina-owned halal-certified beauty brand—isn’t just a comeback. It’s a cultural moment. One that blends glamour, grit, and global impact. “Beauty, to me, is about embracing your unique story and radiating confidence from within,” Diana shares. “I used to see beauty as glamour. Now, it’s empowerment, inclusivity, and authenticity.”
Born in Kuwait, raised in Jordan, and embraced by the Philippines, Diana’s multicultural background is the heart of her success. “Qeblawi Cosmetics was born out of my own challenges finding ethical products that honored my Muslim values and worked for my skin tone,” she explains. “I wanted to create something that celebrates diversity and makes women feel seen.”
Inspired by her father’s last name and her mother’s Filipina pride, the brand features halal-certified, hypoallergenic, and cruelty-free products designed with clean, EU-compliant ingredients. It’s Diana’s way of blending tradition with innovation—bringing beauty without compromise to the global stage.
Now back in the Philippines, Diana is reintroducing herself to a market she calls “home.” “It feels like the perfect time,” she says. “I’m here to connect with local influencers and launch Qeblawi Cosmetics in the Philippines.” She’s also exploring partnerships with like-minded entrepreneurs and building an online community to make Qeblawi Cosmetics accessible to women across the country. “The dream is a flagship store one day,” Diana adds. “But right now, it’s about sharing the message: beauty is for everyone.”
Running an international brand while jet-setting between San Francisco, Jordan, and Manila is no small feat. But Diana credits her grounding practices—prayer, family time, and skincare rituals—for keeping her centered. “Balancing business, self-care, and my roots is my everyday reality. I stay connected to my Jordanian and Filipino heritage by weaving family values into everything we do at Qeblawi Cosmetics.”
To aspiring beauty founders and creative Filipinas, Diana has one message: own your story. “Your culture is your superpower. Don’t shy away from it—use it to connect, to create, to lead,” she encourages. “Start small, stay authentic, and surround yourself with people who believe in your vision.”
Beyond growing Qeblawi Cosmetics across Southeast Asia and the Middle East, Diana dreams of launching eco-friendly packaging, releasing even more inclusive shades, and starting a global campaign celebrating real women’s stories. “I want Qeblawi to be more than makeup—it’s a platform to uplift others,” she says.
Follow Diana:
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